{"id":6409,"date":"2023-01-03T01:51:42","date_gmt":"2023-01-03T01:51:42","guid":{"rendered":"https:\/\/daniel-mesen-website-wordpress.lz4pmq.easypanel.host\/2026\/02\/04\/trademark-an-identity-a-valuable-asset-elsa-canhao-head-of-the-trademark-dept-in-an-article-published-in-dinheiro-vivo\/"},"modified":"2026-03-26T20:22:16","modified_gmt":"2026-03-26T20:22:16","slug":"trademark-an-identity-a-valuable-asset-elsa-canhao-head-of-the-trademark-dept-in-an-article-published-in-dinheiro-vivo","status":"publish","type":"post","link":"https:\/\/www.rcf.pt\/en\/2023\/01\/03\/trademark-an-identity-a-valuable-asset-elsa-canhao-head-of-the-trademark-dept-in-an-article-published-in-dinheiro-vivo\/","title":{"rendered":"&#8220;Trademark: an identity, a valuable asset!&#8221; &#8211; Elsa Canh\u00e3o, Head of the Trademark Dept., in an article published in Dinheiro Vivo"},"content":{"rendered":"<p><a class=\"link\" href=\"https:\/\/pt.linkedin.com\/in\/elsa-canh%C3%A3o-bba85579?trk=organization_guest_main-feed-card-text\" target=\"_blank\" rel=\"noopener noreferrer\" data-tracking-control-name=\"organization_guest_main-feed-card-text\" data-tracking-will-navigate=\"\">Elsa Canh\u00e3o<\/a>, in the article published in <a class=\"link\" href=\"https:\/\/pt.linkedin.com\/company\/dinheiro-vivo?trk=organization_guest_main-feed-card-text\" target=\"_blank\" rel=\"noopener noreferrer\" data-tracking-control-name=\"organization_guest_main-feed-card-text\" data-tracking-will-navigate=\"\">Dinheiro Vivo<\/a>: &#8220;It is unanimously accepted today, globally, that Trademarks constitute the main drivers of businesses, the main differentiation factor(&#8230;)&#8221;<\/p>\n<p>&#8220;Trademark: an identity, a valuable asset!&#8221; &#8211; Elsa Canh\u00e3o, Head of the Trademark Dept., in the article published in <a class=\"link\" href=\"https:\/\/pt.linkedin.com\/company\/dinheiro-vivo?trk=organization_guest_main-feed-card-text\" target=\"_blank\" rel=\"noopener noreferrer\" data-tracking-control-name=\"organization_guest_main-feed-card-text\" data-tracking-will-navigate=\"\">Dinheiro Vivo<\/a>: <a class=\"link\" href=\"https:\/\/lnkd.in\/dDtiUc8V?trk=organization_guest_main-feed-card-text\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-tracking-control-name=\"organization_guest_main-feed-card-text\" data-tracking-will-navigate=\"\">https:\/\/lnkd.in\/dDtiUc8V<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-5666 aligncenter\" src=\"https:\/\/www.rcf.pt\/wp-content\/uploads\/2023\/01\/Artigo-de-opiniao_Elsa-Canhao_2-640x640.png\" alt=\"\" width=\"640\" height=\"640\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Elsa Canh\u00e3o, in the article published in Dinheiro Vivo: &#8220;It is unanimously accepted today, globally, that Trademarks constitute the main drivers of businesses, the main differentiation<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-6409","post","type-post","status-publish","format-standard","hentry","category-news-2"],"_links":{"self":[{"href":"https:\/\/www.rcf.pt\/en\/wp-json\/wp\/v2\/posts\/6409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rcf.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rcf.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rcf.pt\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rcf.pt\/en\/wp-json\/wp\/v2\/comments?post=6409"}],"version-history":[{"count":2,"href":"https:\/\/www.rcf.pt\/en\/wp-json\/wp\/v2\/posts\/6409\/revisions"}],"predecessor-version":[{"id":6660,"href":"https:\/\/www.rcf.pt\/en\/wp-json\/wp\/v2\/posts\/6409\/revisions\/6660"}],"wp:attachment":[{"href":"https:\/\/www.rcf.pt\/en\/wp-json\/wp\/v2\/media?parent=6409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rcf.pt\/en\/wp-json\/wp\/v2\/categories?post=6409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rcf.pt\/en\/wp-json\/wp\/v2\/tags?post=6409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}